Beware of Greenwashing Risks

Check your sustainability copy before regulators do.

From 27 September 2026, the Empowering Consumers for the Green Transition Directive (ECGT) makes green claims legally risky. Words like 'sustainable', 'eco-friendly' and 'carbon neutral' stop being safe defaults. They need substantial evidence now or they become liability. The EU green claims landscape has tightened. What you say about environmental benefit, how you say it, and what you can prove behind it just became your legal and commercial problem. The Decoder is the first move. The course is how you get good at it.

Greenwashing Decoder

Most greenwashing starts when a creative writes something true-ish without knowing what substantiation actually exists or is required. This exercise helps you spot that gap before it becomes someone else's problem.

This isn't a compliance checker. It's a greenwashing decoder for creatives.

It reads your words on the page and flags language that tends to trigger greenwashing concerns, the seven archetypes that regulators and consumers watch for. No access to your evidence, your product data, your substantiation file. That's your compliance team's job.

Paste something short: a product line, a campaign claim, a sustainability statement. The Decoder highlights phrases that may need closer scrutiny. Then you ask: does this need evidence I should check with my compliance team on? Can I reframe this more specifically? Should I loop in sustainability before this goes live?

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